To say that the emergence of Covid-19 two years ago resulted in a chain of unforeseeable consequences is putting it mildly. The pandemic’s ripple effect across industries has been especially apparent in fashion, given its globally connected ecosystem, and there’s no end to those waves in sight.
Luckily, we are two years smarter and more resilient than we were before. Here are some trends the fashion industry is responding to using technology, as it continues to evolve to a better version of itself.
• Supply chain pressures continue. Conventional wisdom is that the supply chain constraints felt in 2021 will extend well into 2022 and possibly beyond. Inventory management systems are one way to streamline the ordering process and unite digital systems, helping to take the guesswork out of lead times and shipping status. If you are a brand or retailer and have not gone digital yet, there is no time like the present. Transparency, planning and clear communication among buyers and suppliers alike will be key to navigating the turbulent waters of the global supply chain, so prepare your business now.
• Sustainability will be more important than ever before. In early 2021, a report from the trade organization BRC indicated that retailers had reduced their carbon emissions by nearly half since 2005. Unfortunately, that is not close to enough. The good news is that thanks to communication apps and other online tools, buyers and retailers no longer need to travel as much. Moreover, for those who go digital, virtual showrooms can reduce the need to produce samples. A side benefit is the ability to evaluate a sample without waiting for an item to make its way through the supply chain.